Monday, March 17, 2025 Morocco hits a record 17.4 million tourists in 2024, attracting travelers with its vibrant cities, breathtaking landscapes, and rich cultural heritage. This enchanting North African nation continues to be a magnet for global travelers, and in 2024, it achieved a historic tourism milestone.
Morocco stands as Africa’s top tourist destination, attracting visitors with its dynamic culture, rich heritage, and breathtaking scenery. From the towering peaks of the Atlas Mountains to the vast golden dunes of the Sahara Desert, the country promises unforgettable experiences for all types of travelers. As reported by Business Insider Africa, Morocco retained its position as the most visited country in Africa.
This comes as no surprise, given the diverse range of travel opportunities available throughout the nation. In 2024, Morocco welcomed a record-breaking 17.4 million visitors—marking a 20% surge compared to the previous year, according to the Ministry of Tourism.
With direct flights from the UK taking just four hours, it remains a convenient getaway for British tourists. One of the most sought-after destinations in Morocco is Marrakesh, a city renowned for its mesmerizing fusion of history and culture. Its bustling medina, with its labyrinthine alleyways, colorful souks, and architectural wonders, offers an immersive journey into Morocco’s vibrant past.
Beyond Marrakesh, cities like Fez and Casablanca showcase a fascinating blend of ancient traditions an.