Located on South John Street the new shop is the first the brand has opened since its existing concessions. The opening of the pop-up has seen the brand take on a 3,000 sq ft space on the lower level of South John Street which offers a range of in-store exclusives as well as the brands collection of sportswear and outdoor wear. The store will be open for a few months and customers can shop menswear, womenswear, kids and infant wear, and accessories.
Daniel Yuen, Co-founder of Montirex, said: “We celebrated our fifth anniversary earlier this year and cannot think of a better way to mark the occasion than opening our first ever physical store in our home city.” The opening of Montirex’s first-ever pop-up follows a string of successful activations at Liverpool ONE from online womenswear brand, Sisters & Seekers, British fashion retailer, AllSaints, and contemporary clothing and footwear seller, ARNE. Rob Deacon, Director of Asset Management at Grosvenor, said: “It is incredibly rewarding to be able to expand and enhance Montirex’s offering at Liverpool ONE.
“Given the brand’s Liverpudlian roots and the huge success they have enjoyed with us to date, the power of places in connecting brands with people cannot be underestimated and their debut standalone pop-up provides our customers with the invaluable variety, rarity and experience we seek from short-term activations.”.