Monday, January 27, 2025 The National Tourism Organisation of Montenegro , in partnership with the Ministry of Economic Development and Tourism, proudly participated in the Travel & Adventure Show held in New York City on January 25–26, 2025. This marked Montenegro’s second appearance at the event, underscoring its commitment to establishing a strong presence in the U.S.
tourism market. The Montenegrin delegation was led by Minister of Economic Development and Tourism, Goran Đurović, accompanied by State Secretaries Vuk Žižić and Petar Drašković, and Amel Dedeić, advisor to the Director of the National Tourism Organisation. Their participation aimed to highlight Montenegro’s diverse tourism offerings and to position the country as a premier destination for American travelers seeking authentic and enriching experiences.
Minister Đurović emphasized the strategic importance of the U.S. market for Montenegro’s tourism sector.
He stated, “Our presence at the Travel & Adventure Show in New York is a testament to our dedication to attracting American tourists. We are committed to showcasing Montenegro’s unique blend of natural beauty, cultural heritage, and unparalleled hospitality.” The U.
S. market has shown significant potential for Montenegro. In the first eleven months of 2024, Montenegro welcomed over 52,000 American tourists, marking a 9% increase from the previous year and a substantial 48% rise compared to 2019.
These visitors accounted for 22.