Monster Energy Ultra gets the party started, setting the tone for a wild night with their latest launch, NEW Zero Sugar Ultra Vice Guava , inspired by the energy of Miami. Heading to the city, Monster Energy Ultra met up with Mexican-American DJ Ape Drums , known for enlivening the local dancehall and electronic music space. Together, the two fueled each other’s energy all night long.
Ape Drums is also a member of the popular dance and electronic music group Major Lazer and has worked with some of the biggest names in the industry, from Pharell Williams to Nicki Minaj. With a demanding schedule and busy nights spent out on the scene, the DJ needs that extra kick to keep him in the zone — and Monster Energy Ultra is the perfect amped-up boost to a late night out in South Beach. Monster Energy Ultra and Ape Drums teamed up ahead of a studio session and a night spent on the dancefloor, showing off a taste of what Miami nightlife is all about.
The evening started by getting ready for the night ahead, as Ape Drums delved into what inspires him about Miami nightlife and its infectious energy. “What makes Miami different is how the music, crowd and atmosphere all reflect the city’s blend of cultures. Also, with the warm weather year-round, the parties spill from rooftop bars to outdoor venues, making Miami nightlife feel open, lively and nonstop,” he shares.
He expresses that Miami is where he found his early love for dance music, channeling this energy into projects with .