THREE KEY FACTS A 2015 study by the New York City Department of Consumer Affairs found that women’s products cost 7% more than similar men’s products. Women make 85% of consumer purchases. According to the OECD, women perform over four hours of unpaid labour daily, compared to just over two hours for men.
In the second of our Money Month series, co-founder of Hi Money and Project Gender, Angela Meyer, shines a light on the state of New Zealand women’s financial lives . OPINION Today, women are more educated, active in the workforce, and more likely to start companies than ever before. We influence household budgets, make key financial decisions , and increasingly contribute to household incomes.
We hold immense economic power, driving 85% of all purchasing decisions and controlling $23 trillion of the world’s economy. Women shouldn’t be thought of as a niche. We are the market.
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