Moly-Mae Hague has told fans she is 'speechless' after the first release from her new fashion range sold out in a matter of minutes. The influencer has told how she's spent three years building to the point of the release of her own label, Maebe. Earlier this month, Molly-Mae revealed she is set to launch her own fashion label with the news coming after she announced her shock split from former fiancé Tommy Fury.

Despite the break-up, the 25-year-old has ploughed on with launching her biggest project to date and the former Love Island star hosted a special pop-up event in Soho, London, before her clothing went on sale for the first time on Sunday (September 29). READ MORE: BBC Strictly Come Dancing confirms first special of 2024 after first shock elimination Fans rushed to purchase her Maebe brand when items went live at 7pm and it took just 24 minutes for the first drop of the collection to sell out. Taking to Instagram with a picture of herself wearing her own 'contour popper top' and light-wash denim jeans, Molly-Mae wrote to her millions of Instagram followers: "I’m speechless.

The whole site SOLD OUT in 24 minutes. Thank you, thank you, from the bottom of my heart. RESTOCK COMING SOON.

@maebestore." Ahead of the launch, Molly-Mae spoke about what Maebe means to her. Alongside a video which she narrates while she's seen modelling her own collection, the mum-of-one said: Three years.

From an idea to now, I can’t believe @maebestore is here and we go live in ONE hour..