Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) and the National Hotel and Guesthouse Association of Maldives (NHGAM) today signed a Memorandum of Understanding (MOU) to effectively promote the destination Maldives. This collaboration aims to amplify the Maldives’ appeal as a top tourist destination. The agreement was signed by MMPRC’s Chief Executive Officer and Managing Director, Mr Ibrahim Shiuree, and NHGAM’s Vice President, Ahmed Waheed at a ceremony held this afternoon at MMPRC Headquarters.
“We are excited to strengthen our collaboration with NHGAM to tap into emerging markets.” said Ibrahim Shiuree, CEO & MD of MMPRC. “By working closely with industry partners such as NHGAM, we aim to further enhance our offerings and attract more travellers to the Maldives.
” Under this strategic MOU, NHGAM will play a crucial role in supporting marketing efforts and participant recruitment, maximising their engagement throughout fairs and events including Asian Tourism Fair (ATF) 2024. Additionally, both parties will cooperate in jointly promoting the Maldives, boosting local island tourism, and strengthening the Maldives’ position as a leading global tourist destination. ATF 2024, the first collaboration under this MOU, is a vital event among governments, businesses, and development agencies across Asia.
It provides invaluable opportunities for networking, partnership building, and cultural exchange. This year's ATF coincides with World To.