Saturday, August 17, 2024 The recently concluded Miss World Beauty With A Purpose Tour in Sabah has left a lasting impression on the local community and has played a pivotal role in boosting the region’s tourism. Under the leadership of Mrs. Julia Morley CBE, CEO and Chairman of the Miss World Organization, and Dr.
Sean Wong, CEO of HyperLive Entertainment, this notable endeavor brought together Miss World 2024, Krystyna Pyszkova from the Czech Republic, and Miss World Malaysia 2023, Saroop Roshi. Their visit not only spotlighted the critical Beauty With A Purpose initiative but also highlighted Sabah’s splendid natural landscapes and its vibrant cultural scene. Spanning five days in July, the visit was more than a mere display of beauty; it represented a dynamic campaign geared towards humanitarian work, environmental preservation, and community engagement.
The Miss World delegation participated in numerous activities designed to enrich the lives of the local populace and elevate worldwide recognition of Sabah’s distinctive offerings. A standout event was the Sail Malaysia Tuaran Beach Cleanup. This activity saw Mrs.
Morley and Miss Pyszkova join hands with local leaders such as Datuk Joniston Bangkuai, Assistant Minister of Tourism, Culture, and Environment Sabah and Chairman of Sabah Tourism Board. With the help of Tuaran Rally of Sail Malaysia leaders Datuk Mohd Pintaz Badar and Mr. Sazli, and teams from Shangri-la Rasa Ria Resort, MOEA, and Discover Sabah Digital, .