Monday, January 27, 2025 Minor Hotels, a prominent global hospitality group managing hotels, resorts, and residences in 58 countries, has become the first major international hotel brand to collaborate with Fliggy’s innovative booking platform, ‘Global Discovery.’ Fliggy, a well-established online travel service owned by Alibaba Group (listed on NYSE: BABA and HKEX: 9988), is celebrated for offering a comprehensive range of accommodations and travel experiences. Through this partnership, Minor Hotels will showcase more than 80,000 rooms across its eight distinct brands—Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks, and Tivoli—on the cutting-edge ‘Global Discovery’ platform, offering the same competitive rates as those found on the official Minor Hotels websites.
Additionally, the collaboration aims to leverage Fliggy’s expansive digital ecosystem, including its advanced marketing tools, innovative offerings, and large member base, to strengthen the presence of Minor Hotels’ brands within China’s dynamic travel market. “Our enhanced relationship with Fliggy allows Minor Hotels to more efficiently reach our target audience by getting in front of millions of Chinese consumers,” said Ian Di Tullio, Chief Commercial Officer of Minor Hotels. “This partnership will also help us drive bookings to our properties across the globe and increase brand awareness in the market, and support the future development needs of our hotel brands.
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