KUALA LUMPUR, Malaysia , Aug. 14, 2024 /PRNewswire/ — On August 10th , MINISO, the renowned global lifestyle brand, proudly announces a new milestone by receiving the title of “Most Intellectual Property Rights Merchandise” in the Malaysia Book of Records, featuring an impressive 4,616 new products of 86 IPs. This achievement highlights MINISO’s extensive range of products officially licensed by well-known IPs, encompassing electronics, packaging, accessories, toys, beauty items, household goods, toiletries, and fragrances.
To inspire Malaysians and brands in Malaysia to push the limits and strive for excellence continuously, the Malaysian Book of Records has served as the official record keeper of all things extraordinary Malaysia since its inception in 1995. Malaysian consumers have shown great enthusiasm for unique IP products. Popular IPs in the Malaysian market include Barbie, Disney, Zanmang Loopy, BT21, Snoopy, and Minions.
Related IP products such as plush toys, blind boxes, perfumes, and cups are highly sought after. Since 2023, MINISO has brought products officially licensed by more than 70 IPs to the Malaysian market. On average, MINISO Malaysia introduces over 1,000 new SKUs each month, maintaining a total volume of approximately 20,000 items.
The official certificate that certifies MINISO Malaysia’s new achievements was presented to Christopher Wong D.J.N , MBOR, CEO of MINISO Malaysia at MINISO’s Zanmang Loopy-themed IP collection store at Pavilion K.