Mojang Studios has entered a partnership with theme park operator Merlin Entertainments to introduce real-life Minecraft experiences across the globe, beginning in the UK and US. Merlin Entertainments - which is also behind tourist hot spots such as Alton Towers and Legoland, to name but two - is investing in excess of £85m in the first two planned Minecraft attractions, marking the company's first global partnership with a gaming brand. While Merlin and Mojang have not shared specific dates or locations, these "experiences" are expected to launch in the UK and US between 2026 and 2027, and include Minecraft-themed accommodation, along with food, beverages, a themed ride and other "exciting" elements.
Following this, Merlin and Mojang will expand this partnership - known as "Adventures Made Real" - further afield. "This is a significant milestone for Merlin, which reinforces our commitment to reaching new audiences through bold and captivating concepts, and directly supports our ambitions for growth," Scott O'Neil, CEO of Merlin Entertainments, said today. "Minecraft is the best-selling video game of all time, and this world-first will see fans experience its thrill and creativity in real life, at theme parks and city-centre attractions in leading tourist destinations.
" "Partnering with Merlin Entertainments is an incredibly exciting step for us at Mojang Studios. Merlin's expertise in creating world-class attractions makes them the perfect partner to help us bring Minecraft.