Friday, November 8, 2024 As millions embark on their heartfelt journey home for Chhath Puja, the festive spirit ignites travel, uniting families and sparking thrilling adventures this Diwali. Images of overcrowded railways stations have been dominating news channels recently as a huge population gets homeward bound for the annual Chhath Puja. Festive time is also travel time as people away from their homes return to their roots, or those looking to escape their daily routine, head to more scenic places with better climate and a green environment.
Diwali brings families together no matter which part of the world they might be in. Towards the year-end people look for more excitement and fun activities to ring in the New Year. Hence, both domestic and global travel are high on people’s agenda.
To gain more insights into current travel trends, especially during the festive period, Adgully reached out to prominent travel service providers in India. Here’s what some industry leaders had to share..
. Sabina Chopra, Co-Founder & COO, Yatra Online, informed, “Our campaign, ‘Yatra of Celebrations’, celebrates the festive spirit through themes like ‘Festival Hai, Saath Mein Manao’ and ‘Festival Hai, Dekhne Toh Jao,’ focusing on the trend of exploring regional festivals like Durga Puja in Bengal or Ganesh Puja in Maharashtra. Post-COVID, we’ve observed a rise in short-haul, visa-friendly travel during this period, with discounts of up to 60% on flights, hotels, and hol.