Ultimately the Israeli company’s platform was not distinct enough from other nutritional menus. One of Israel’s most exciting startups DayTwo , which developed a microbiome precision and personally based personalized nutrition system has shut down. Ultimately the company’s platform was not distinct enough from other nutritional menus, and even though it gained initial popularity among individual customers, the platform was not adopted by health services.
DayTwo, which was founded in 2015, was based on the groundbreaking research of two researchers from the Weizmann Institute of Science, Profs. Eran Segal and Eran Alinav. The two have been pioneers worldwide in the field of human microbiome research - the composition of bacteria found in the human body.
It is a composition of bacteria that has a critical effect on our health, which changes in response to environmental changes The researchers found that different people, with different microbiome compositions, react differently to different foods, in terms of how these foods affect blood sugar levels. The promise was that there are diabetics who can eat ice cream, while broccoli would do them no good. How do you turn these insights into a company? The beginning looked good.
Among the first subjects in the experiment was the billionaire Marius Nacht, who decided to invest in the company. After an initial investment, an agreement was also signed with Clalit Health Services, which marketed the product at a subsidized price t.