The Hour Glass is set to shake up the horology scene with IAMWATCH , an intimate, four-day event that will bring together some of the industry's most prominent figures, aficionados, and enthusiasts under one roof to connect, share stories, and celebrate their passion for timepieces. This community-engagement platform is dedicated to the Pan-Asian watch-collecting community. IAMWATCH builds on the success of the luxury watch retailer’s lauded 2004 event, Tempus – The Great Watchscapade, one of the first watch expositions.
The first edition of IMWATCH will features over 40 of The Hour Glass’ industry friends, fireside chats, horological lectures and other community activations — all in a relaxed, laid-back setting. The break from the stiff, traditional format of watch fairs is perfectly encapsulated in the dress code of “Double-Wristed, Resort Casual”, in which guests are encouraged to ditch the formal suits and sport their favourite watches on both wrists The event’s engaging line-up includes historian and author of About Time, David Rooney, who will delve into the evolution of timekeeping. Masterclasses led by the watch industry’s undisputed marketing legend Jean-Claude Biver , who rejuvenated some of the biggest watch brands like Hublot, Omega, and Blancpain, as well as Maximilian B u sser , the visionary behind MB&F, will offer attendees a rare opportunity to gain insights into the minds of some of the most innovative leaders.
Another interesting session wil.