Michael Kors has unveiled its fall 2024 Michael and Michael Kors Men’s campaigns photographed by Mert Alas under the creative direction of Trey Laird. These two were styled by Alex Harrington and feature global talents. Shot on location in Los Angeles, the main global campaign features an international cast of models including Olivia Palermo, Mathilda Gvarliani, Lenny Kragba, Ilias Loopmans, Ali Dansky and Diane Chiu.
The models are featured in both still photography and a wide range of video assets. “In L.A.
, it’s all about how you arrive — how you get out of your car like you’re about to hit the Oscars red carpet, even if you’re just going to lunch or grabbing a juice,” said Michael Kors. “For this campaign, we wanted to capture the sense of possibility and intrigue that L.A.
has to offer. And when it came to the styling, Los Angeles is the epicenter of breaking the rules, so there’s a lot of proportion play and that mix of laid-back cool and high glamour.” The fall 2024 campaign embraces confidence in dressing.
There are oversize shirts and suiting along with knits and knee-grazing jackets. In addition, elongated leather blazers, mini hemlines and relaxed denim play with proportions, while faux fur coats and camp prints round out the offerings. The season’s accessories emphasize the campaign’s urban cool attitude, according to the company.
Structured shoulder bags and mini bags are crafted from cracked and burnished leather, with the Empire Monogram.