The MG Cyberster is nearing its Australian market debut, and the brand is hoping it’ll attract new sports car fans while enticing classic enthusiasts to return to the fold. As MG’s new halo performance car, the Cyberster brings with it a wave of expectation. It’s the brand’s first all-electric sports car and its first new sports car since it came under Chinese ownership in 2005.
Pricing and full specifications will be announced closer to launch, but it’ll cost somewhere between $100,000 and $130,000 when it arrives. That would make the Cyberster the most expensive vehicle the brand has offered under Chinese ownership by a considerable margin. MG chief commercial officer Giles Belcher believes the Cyberster is “very different” to anything else MG offers and “will absolutely bring new people to the brand” when it arrives here in the second half of 2024.
But Mr Belcher says the Cyberster should also ignite interest among classic MG fans, while it’s already attracting interest in Australian dealerships. “It will probably bring some of the older MG original owners back to the brand, people who’ve got cars like the MGB in their garages, which will be nice,” he said. “We’ve got deposits from customers already.
It’s early days obviously and we don’t have pricing yet, but we’ve certainly had some positive feedback.” MG’s sports car heritage dates back to the original company’s inception in 1924. There have been multiple standouts over its long.