MEXICO CITY (AP) — Mexico's new President, Claudia Sheinbaum , will start her day Wednesday much like her political mentor, ex-President Andrés Manuel López Obrador , began most of his: with an early morning press briefing from the National Palace. How the briefings, known in Mexico as mañaneras, will pan out remains to be seen. Under López Obrador, they were marathon affairs, featuring folksy dialogue, verbal jousting with the press and, frequently, long history lessons from the charismatic and indefatigable López Obrador.
His oratorial skills turned his briefings into a powerful political weapon . Analysts agree that Sheinbaum will try to create her own personal brand, but she will inevitably be compared to the man who set the standard. It’s no surprise Sheinbaum decided to continue the successful formula of her mentor — she has promised to continue virtually everything he did.
She will hope to set the press' daily agenda just as López Obrador did throughout his presidency. After her June 2 election victory , the former Mexico City mayor began holding midday press conferences that concluded within half an hour. Sheinbaum would open with announcements and then take questions from journalists.
She has not shared details of how her mañaneras will be, but the expectation is for something abbreviated and more suited to her data-focused personality. During his presidency, which concluded Monday , the 70-year-old López Obrador held daily conferences Monday th.