AMSTERDAM , Nov. 21, 2024 /PRNewswire/ -- Mews , a leader in hospitality technology, has announced the acquisition of Atomize, the Swedish-headquartered Revenue Management Software (RMS) provider. Atomize provides a next-generation revenue management platform that enables real-time price optimization, unlocking huge revenue opportunities for hotels around the world.
Founded in 2016 by Leif Jägerbrand, Atomize is designed for forward-thinking hoteliers, transforming complex market data into actionable insights, offering optimal pricing in real time, up to two years into the future, while minimizing manual interventions. Atomize has customers in over 50 countries, across five continents. Its main capabilities include: Real-time dynamic pricing: Powered by smart algorithms, Atomize RMS continuously monitors market demand, booking patterns, competitor rates and more to automatically adjust room rates in real time Granular room level pricing: Hotels can optimize rates down to an individual room type (based on market demand), guest preferences and the perceived value of each room type, leading to more effective revenue optimization Multi-property and group pricing capabilities: One centralized platform to enable consistent revenue management for multi-property chains and groups, while accounting for each property's unique market conditions Automation and human-control: Atomize combines sophisticated pricing algorithms with the flexibility for hoteliers to guide their pricing stra.