The first $1,000 Meta Quest Pro was quickly supplanted by the Meta Quest 3 , a device that cost half the price. A new report—now effectively confirmed by Meta execs—claims Meta is no longer considering a new, expensive headset to be worthwhile. After all, CEO Mark Zuckerberg already claimed the $500 Quest 3 is better than the $3,500 Apple Vision Pro in every way that matters .
Why bother with a competing, expensive headset? Meta has reportedly been developing several new AR/VR products, including a pair of true altered reality glasses (and so has Apple ). One of those projects was a Pro-level headset codenamed La Jolla. On Friday, The Information reported, based on anonymous sources, that Meta decided to axe the headset originally slated for 2027.
The report mentions that Meta Quest 4 is still in development, with a planned release in 2026. That headset was going to be very much like Apple’s Vision Pro . It was supposed to have micro-OLED displays.
Meta reportedly wanted to craft a headset as capable as Vision Pro and sell it for less than $1,000. That’s a tall order for such high-quality displays, and the company couldn’t find a way to match the costs, according to The Information’s sources. On Threads, Meta’s CTO Andrew Bosworth indirectly confirmed The Information’s report: “We have many prototypes in development at all times.
But we don’t bring all of them to production. We move forward with some; we pass on others..
. stories based on chatter about one.