is reportedly set to introduce AI chatbots voiced by celebrities like John Cena, Awkwafina, Keegan-Michael Key, Kristen Bell, and Dame Judi Dench. This is, of course, huge news for the underserved market of the . (I assume that's the name of the Judi Dench stan-dom) who haven't yet found the right reason to experiment with an AI voice chatbot.
For the rest of us, the logic behind Meta's celebrity collaboration is a little more perplexing. Around this time last year, as part of Messenger. These chatbots had the faces of celebrities like Kendall Jenner, Mr.
Beast, Tom Brady, Snoop Dogg, and more. Strangely, these chatbots used the likenesses of the celebrities, but not their real names. For example, I chatted with "Billie," the character portrayed with an image of Kendall Jenner, whose chat persona was of a helpful sister-like friend.
For the over two years — for six hours of work sitting in a studio. The deal didn't seem to work out too well for Meta. The by August, less than a year after their launch.
So why is Meta using the celebrity AI playbook again if it apparently crashed and burned last time? Celebrities might help AI be less threatening Maybe last year's chatbots weren't a failure by some metrics. Sure, people didn't seem interested in sticking around talking to fake Tom Brady, but maybe the goal was to get enough people to try using an AI chatbot just one time — and the celebrity gimmick worked for that. Or maybe Meta just has a really strange relationship with t.