Menopause has gone from being a silent subject to a hot topic, and greater public awareness is helping millions of women to have a much better experience than previous generations. But it’s also big business, with the global opportunity valued at $600bn, and that hasn’t gone unnoticed. Is menopause marketing opportunistic? / Pexels Last month the UK advertising regulator banned ads from two supplement brands for claims that they could treat symptoms of menopause.
The language used by the Advertising Standards Authority (ASA) raised concerns that the lucrative menopause market might be exploiting women’s fears. Jessica Tye, operations manager of investigations at the ASA, said: “We know that recently, there’s been an increasing focus on the menopause in conversations around women’s health. Many women experiencing the menopause may be vulnerable to the claims made in ads, as they look to treat potentially painful and uncomfortable symptoms.
” The rulings should be seen as a warning to advertisers . “We won’t hesitate to ban ads if they don’t provide women with the accurate information they need to make informed decisions about their health,” Tye added. There is no doubt that menopause awareness has had a positive impact on women’s lives.
It’s only been in the past few years that menopause has become part of the conversation around women’s health in the UK. Previous generations of women were expected to put up or shut up. But now, through the help of c.