Sign up to our free email to get all the latest royal news and pictures We have more newsletters Sign up to our free email to get all the latest royal news and pictures We have more newsletters Meghan Markle and Prince Harry have been living by their own rules since they stepped down from Royal duties in 2020 and relocated to the US. However, if Meghan was still a part of the Royal Family , she might have found herself in a bit of a pickle with the launch of her new luxury lifestyle brand, American Riviera Orchard. This is because she's using the Sussex name to promote her new venture.

The Duchess unveiled her new lifestyle brand in March and has already amassed a large following on Instagram. Although the brand hasn't started selling products yet, it plans to offer a wide range of items including household goods, cookware, pet products, gardening tools, beverages, food and condiments. Meghan's launch of American Riviera Orchard could potentially put her in hot water as Royal Family members are not allowed to advertise or associate themselves with brand partnerships and endorsements.

The new venture also uses Meghan's royal title of Duchess of Sussex, as seen in the brand's Instagram bio, where it reads 'by Meghan, the Duchess of Sussex'. Earthweb privacy expert Trevor Cooke commented: "Members of the royal family must tread carefully on social media, balancing their personal interests with their responsibilities to the monarchy. Any misstep could have significant repercussio.