Meghan Markle has at last set a date to launch her lifestyle brand American Riviera Orchard as details surrounding her alleged struggle to secure a CEO are clarified, according to an inside source. The Duchess of Sussex, 42, teased her lifestyle brand in March through a new Instagram account and sent 50 jars of strawberry jam hand painted one through 50 to her influencer friends. Despite sending out the prototype jams to her pals, Meghan is yet to actually sell anything to the public.
But, speaking to People magazine on Thursday, the source said the Duchess has been working behind the scenes in preparation to launch her Goop-like brand later this year. They also squashed reports Meghan has faced delays in launching her brand after she struggled to hire a CEO to manage its operations. Reports in June said the American “had a lot of trouble finding a CEO to run it for her”.
The insider said those accounts were simply untrue. The wife of Prince Harry has filed hundreds of trademark patents for American Riviera Orchard, leading to speculation she plans to sell homewares, makeup, fragrance and dog accessories. A source told People her new venture “will reflect everything that she loves — family, cooking, entertaining and home décor”.
They said Meghan is “excited about her latest, personal venture” and its “something she’s been wanting to do for a while”. “She is excited to share her style and things that she loves”. The Duchess is widely tipped to be plan.