BMW has introduced a novel dealership concept called Retail.Next in India. This innovative approach aims to house all BMW brands, including MINI and BMW Motorrad, under one roof.
The new dealerships will not only display vehicles, but also feature various accessories and service centers of these brands. The goal is to create a dynamic and engaging environment that combines digital innovation with personalized service. A blend of technology and aesthetics The Retail.
Next dealerships are designed with open spaces and minimalist design elements, allowing for a seamless flow through the showroom. They are equipped with high-tech digital interfaces throughout the facility. These interfaces enable customers to explore vehicle features, customize their choices, and receive tailored recommendations.
The layout is intended to revolutionize customer engagement by integrating 'phygital' innovations where physical meets digital in aesthetically stunning environments. BMW's vision for an immersive luxury experience in India Vikram Pawah, President and CEO of BMW Group India, stated that the Retail.Next program marks the beginning of a nationwide rollout.
The company plans to implement this concept across 56 facilities in 33 cities over a span of 36 months. Pawah expressed his gratitude toward dealer partners for their unwavering dedication, and significant investment over three years to bring Retail.Next to life in India.
Enhanced customer experience The Retail.Next experience begins with.