Joshua Attat, the founder and managing director of Pneedles Company, a regular and customised buttons producing firm for fashion brands and garment manufacturers which he launched in 2024. Attat, an award-winning circular economy entrepreneur is focused on creating sustainable solutions for the fashion industry through his Pneedles firm that makes buttons from plastic waste for the fashion industry. “We make regular and customised buttons for fashion brands & garment manufacturers.
We’re helping solve the plastic waste problem in Nigeria while providing sustainable materials for the fashion industry,” he said. He was inspired to venture into the business with an initial capital of about N500,000 to N1 million was basically his passion for recycling, the circular economy and sustainable fashion which he champions. “We started experimenting and talking to potential customers in 2023 and we used their feedback to refine our product; we launched into the market by March 2024.
“Initial capital was approximately N500,000 to N1 million and it was a mix of my personal funds and loans from friends “What helped reduce the startup cost was we were able to rent most of the equipment we use from organisations that own them, that helped us focus funds on other aspects of the business & get started quickly,” Attat said. Describing the progress he has made in the business, Attat said; “So far we’ve sold over 1,000 buttons to several fashion brands including Budding Blue, Lo.