Jaffa Cakes have just had a wild transformation, but not everybody is impressed. Launching more than 90 years ago, the popular treat has long stuck to what it knows: a fluffy genoise sponge filled with sweet orange jelly and topped with dark chocolate. Occasionally, you'll see a raspberry or blackcurrant Jaffa Cakes hit the the shelves - but a bold new flavour is now dominating social media.
Inspire by one of the UK's favourite beverages, McVitie's hoped the bizarre flavour will attract a new surge of younger shoppers. The Cola Bottle flavour Jaffa Cakes bars first debuted in Asda on June 10, but were only available for a limited time. READ MORE: 'I paid £15 for a Morrisons family picnic box - and got more than we bargained for' Read More Related Articles The Greater Manchester beer mile that's been a well-kept secret Read More Related Articles Inside the biggest sushi bar in the north as Unagi opens fifth restaurant in Salford Quays However, the moreish snacks have now been spotted in Tesco stores, and are also available to order online.
Priced at £1.25 for a pack of 10, the vegetarian-friendly bars cost just 12 per cake/ biscuit/ whatever you want to call them. "McVitie's Jaffa Jakes Cola Bottle flavour is tailormade for those who've got the bottle to branch out and give bold new flavour combinations a go," said MD Adam Woolf.
"We're also very confident this will appeal to shoppers, having come out on top as the best-performing flavour among 18-34 olds in our pre-launch t.