When it comes to fast food, speed is crucial, but accuracy is just as important. Customers not only expect their orders to be correct, but also want a smooth, hassle-free experience . And with more people relying on drive-thrus, a mistake can make or break a visit.
Gone are the days of scratchy speaker boxes where items got lost in translation. But hiccups still happen at the nation’s most beloved chains. According to the 2024 QSR Drive-Thru report, which analyzed 10 major fast food chains across 165 U.
S. locations, many still struggle with delivering orders exactly as requested. The report highlights how even a small misstep – whether it’s an incorrect item or missing ingredients – can significantly impact customer satisfaction.
Chains like McDonald’s and Chick-fil-A ranked near the top for accuracy, with both scoring over 90%. Wendy’s lagged behind, with accuracy slipping to just 87%, pointing to the brand’s ongoing challenges to maintain consistency. Fast food giants are taking notice.
Taco Bell ( YUM ), for example, has deployed an AI-powered voice assistant in drive thrus across 13 states, while Wendy’s is using AI to manage demand for its popular Frosty. Accuracy is no longer optional. In a world where convenience is a luxury, customers hold the keys – and they expect their orders to be right, every time.
So, which chains are getting it right? One beloved brand’s ranking may be a wake up call. Let’s dive in. Chick-fil-A Chick-fil-A The percentage o.