In this article MCD Follow your favorite stocks CREATE FREE ACCOUNT A Quarter Pounder with cheese, fries and a drink arranged at a McDonald's restaurant in El Sobrante, California, on Oct. 23, 2024. David Paul Morris | Bloomberg | Getty Images In the wake of last month's E.
coli outbreak tied to McDonald's slivered onions, the fast-food giant said it will invest more than $100 million to boost restaurant sales and speed up the recovery at affected franchisees. Of that total, $65 million will be invested into supporting owners who have lost business, targeting those in the hardest-hit states. Approximately $35 million will be invested in traffic-driving programs, including marketing efforts, according to a memo to owners and employees viewed by CNBC.
McDonald's will also be driving "local recovery plans for highly impacted markets" with more details to come in the weeks ahead, the memo said. "We have navigated a complex and fast changing situation, moved at an unmatched pace, and showed the true character of our brand through unwavering dedication to the safety and well-being of our customers. As we enter the 'Recovery' phase, we will continue to uphold our commitment to do the right thing," said the memo from McDonald's Chief Impact Officer Michael Gonda and Chief Marketing and Customer Experience Officer Tariq Hassan.
The Wall Street Journal and Bloomberg earlier reported the recovery investments. During the company's most-recent earnings call last month , Chief Financial Of.