Sacre bleu - designers at high street clothes giant need to go back to school and brush up on their basic . They are knocking out £18 women’s sweatshirts with a Paris logo and the famous French message of love from the world’s most romantic city. But they’ve made a hash of the ‘j t’aime’ and instead it reads ‘j ‘ taime in capital letters - rendering it meaningless.

The store has been mocked by fashion fans on social media sites dedicated to clothing One person said: “How did they manage to get this past quality control?” Another added: “Kinda ruins the message doesn’t it!” Buyers are told of the top: “Add a touch of chic to your casual wardrobe with the Grey Paris Sweatshirt. This stylish and comfortable sweatshirt combines modern design with cosy fabric, making it a perfect choice for relaxed days and casual outings. “The versatile grey hue provides a modern and sophisticated look, easy to pair with various bottoms and accessories.

“Featuring a bold “Paris” graphic on the front, this sweatshirt adds a trendy and fashionable element to your outfit. Layer it over a crisp white shirt and pair it with skinny jeans and ankle boots for a casual yet chic look or team it with a flowing maxi skirt and strappy sandals for a bohemian-inspired ensemble.” But after we contacted the firm to put out the Gallic blunder, the firm said they’d remove the offending tops from sale – and promised French lessons for staff.

A Matalan spokesperson said: “.