Wednesday, August 14, 2024 Mastercard and WestJet have teamed up to introduce the first-ever, always-on Canadian Priceless Platform. This innovative platform offers WestJet RBC® Mastercard® cardholders exclusive access to a range of card benefits, special offers, and Priceless experiences through a dedicated microsite: priceless.com/westjet.

Following the extension of their long-standing partnership last year, Mastercard and WestJet are providing Canadians with even more opportunities to enrich their travel experiences. With travelers increasingly seeking products and services that enhance their journeys, the Priceless Platform is designed to cater to cardholders’ unique lifestyles and passions. WestJet is leading the way in Canada by launching this platform, further amplifying the exceptional travel benefits available to WestJet RBC Mastercard cardholders.

“Our purpose is to provide value and choice to cardholders, so they can save on travel and explore the many destinations across our growing network,” said WestJet Vice President, Loyalty, Steve McClelland. “Through our continued partnership with Mastercard, the Priceless Platform builds on this and allows us to ensure we’re providing Canadians with the opportunity to make the most of their travel with WestJet.” Around the world, travelers are increasingly valuing meaningful experiences over purchasing material goods, a trend that has significantly shaped the tourism industry.

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