Marvel Rivals is making its entire roster free to play for everyone upon release, eschewing the typical live service model of locking out characters. If a game is character-based, there is a very good chance you’ll either need to grind or pay to play any new ones. Whether it’s Riot’s Valorant and League of Legends , Genshin Impact , or Apex Legends , new faces tend to be locked behind either paywalls or in-game challenges.

It looks like NetEase is deciding to tear down this restriction according to their Marvel Rivals release date reveal at Gamescom 2024 . Not only did we get the announcement of Captain Marvel and the Winter Soldier, but we also learned the game will see all current and future characters release for free. Marvel Rivals officially launches on December 6, 2024 with All Heroes Free to Play! The Intergalactic Empire of Wakanda is in danger! Captain America leaps into action against his age-old rival: The Winter Soldier.

Assemble and answer the call, players! Ignite the battle!...

pic.twitter.com/NXe7iE7u2F “All heroes unlocked and free to play at launch and beyond!” Marvel Rivals devs announced at Gamescom.

“Yeah, Marvel Rivals might be the game of all time. Never expected this from NetEase of all companies,” a viral tweet said in light of the news. “This is very smart of them to do especially when bringing new players in at any point when their favorite character gets put in the game,” wrote one player.

“And that’s the point where they wann.