Monday, August 19, 2024 Marriott International, Inc. (NASDAQ: MAR) has revealed a new long-term licensing agreement with Sonder Holdings Inc. (NASDAQ: SOND, “Sonder”).
This partnership is anticipated to bring over 9,000 rooms into Marriott’s portfolio by the end of the year, with an additional 1,500 rooms set to join its development pipeline. Through this agreement, Sonder’s existing and upcoming portfolio—largely featuring apartment-style accommodations in urban areas—will be integrated into the Marriott system under a new brand collection named “Sonder by Marriott Bonvoy.” Marriott International, Inc.
(NASDAQ: MAR) has announced a fresh long-term licensing deal with Sonder Holdings Inc. (NASDAQ: SOND, “Sonder”). This collaboration is expected to add more than 9,000 rooms to Marriott’s collection by year’s end, with an extra 1,500 rooms entering its development pipeline.
As part of this agreement, Sonder’s current and future portfolio—primarily consisting of apartment-style accommodations in urban locations—will be incorporated into the Marriott network under a new brand collection called “Sonder by Marriott Bonvoy.” “We are excited about the addition of Sonder’s portfolio to our system, which will expand our portfolio of longer-stay accommodations in key markets around the world,” said Tim Grisius , Global Officer, M&A, Business Development and Real Estate, Marriott International . “Marriott has long believed in providing the right .