Thursday, August 15, 2024 Marriott Executive Apartments Melrose Arch offers luxury, comfort, and convenience in a prime location, ideal for extended stays, business, and leisure travelers. The market for extended-stay hotels is experiencing robust growth, driven by an emphasis on aesthetic appeal, community-focused branding, and sustainability initiatives. This shift was prominently discussed at the International Hospitality Investment Forum in Berlin, reflecting the changing preferences of contemporary travelers.
Aparthotels are gaining traction among ‘bleisure’ travelers, who blend business with leisure by extending work trips to include family time. These accommodations are becoming more attractive as they offer the comforts of home, such as fully-equipped kitchens and access to hotel amenities, in prime locations, facilitating longer stays. In the post-pandemic landscape, the blend of work and leisure travel has become a sustained trend rather than a temporary shift.
This holds true across both international and domestic markets, with a significant portion of occupancy driven by local guests. The Extended Stay Boom Recent data from Propr, a local property management firm, and RoomRaccoon, a hotel management software developer, indicates that aparthotels are surpassing traditional long-term rentals in performance by more than 50%. This finding underscores a growing preference for accommodations that combine efficient workspaces with leisure facilities.
Aparthotels appe.