A neck serum, dubbed a "problem solver", has been lauded by women seeking to eliminate crepey skin on their necks. The Prai throat and decolletage serum , part of the Ageless collection, promises to enhance skin tone and texture in just a week. Women over 50 reported noticing "smoother lines" and "tighter skin" on their necks after using it twice daily for several weeks.

They all praised the "cooling" massage applicator, which stimulates circulation and promotes lymphatic drainage. Now available at Marks and Spencer for £33, the serum has received over 200 positive reviews, with most users noting its ease of application and effectiveness in reducing necklines. The formula's goldenrod extract protects the skin from daily environmental damage, while hematite extract enhances skin tone and texture.

Red algae helps retain water in the skin for "deep and lasting hydration". READ MORE: I'm a fashion writer and M&S's new bag looks similar to celeb-loved The Row accessory One woman in her early 50s expressed regret for not starting to use the serum sooner as a preventative measure. She said: "Been using this twice a day for about a month now and am delighted to see an improvement to the fine lines and signs of ageing I was seeing on my decolletage and neck area.

", reports the Express . Another user shared: "We all know getting older is no fun and you can't hide your neck. This product works, it's not a miracle cure but if you keep using it, you can really see the difference.

The pri.