A neck serum, hailed as a "game-changer", is winning over women looking to banish crepey skin on their necks. This throat and decolletage serum claims to transform skin tone and texture in just seven days. Ladies over 50 have been raving about the results, seeing "smoother lines" and "firmer skin" after applying it twice daily for a few weeks.

And they all seem to love the "cooling" massage applicator that boosts circulation and encourages lymphatic drainage. Snag it at Marks & Spencer for £33, the Prai serum, from the Ageless collection , has racked up over 200 glowing reviews, with users praising its simple application and effectiveness in softening necklines. Its goldenrod extract shields skin from everyday environmental wear and tear, while hematite extract improves skin tone and texture, and Red algae ensure your skin stays plump with "deep and lasting hydration".

One woman in her 50s wished she'd started using the serum earlier as a preventative step. She shared with the Express: "Been using this twice a day for about a month now and am delighted to see an improvement to the fine lines and signs of ageing I was seeing on my decolletage and neck area.", reports the Mirror .

READ MORE: Shoppers rave about Silentnight's coverless duvet saying they'll 'never go back' to regular duvets Another satisfied customer said: "We all know getting older is no fun and you can't hide your neck. This product works, it's not a miracle cure but if you keep using it, you can really see th.