The 'horseshoe' jean is the shape of the season, according to Vogue . But whilst designer brands will set you back hundreds of pounds, Marks & Spencer has brought out a pair of Mid Rise Relaxed Horseshoe Jeans that cost just £39.50.

Fans are snapping them up quick - more than 100 sold in the last two days - with some calling them 'so perfect' and their 'new favourite'. Others are buying them in both colours - medium indigo and black . It's the 'lovely silhouette' that makes the horseshoe stand out because it's snug on the waist, curves out at the hip and then tapers back in at the ankle.

You can choose between petite, regular or long lengths in sizes six to 20. They contain a 'touch of stretch' for comfort and an authentic five-pocket style together with a button-and-zip fastening. Read more: Shoppers plea to Marks & Spencer over 'soft and warm' £75 jumper dress Read next: Roman's £28 red jumper with 'added glamour' loved by Lorraine's fashion guru One happy shopper said: " My new favourite jeans .

These are so perfect. Very flattering as they fit tight round the hips and give a lovely silhouette. I’m 5ft 6 and brought the short as wanted to show a bit of ankle.

I have now just ordered the blue in regular. These are going to get worn a lot." Shoppers say these M&S Mid Rise Relaxed Horseshoe Jeans are 'flattering' (Image: Marks & Spencer) Another added: "Fantastic jeans.

Very stylish and extremely comfortable. Love them so much I’ve ordered them in black!" A third said:.