SEATTLE , Aug. 7, 2024 /PRNewswire/ -- Market Defense, the premier partner for beauty brands on the global marketplaces of Amazon, Walmart, and Mercado Libre , proudly announces the release of its Amazon Prime Day 2024 Beauty Report: Beauty Power Players. The report provides an in-depth analysis of beauty product performance, consumer behavior, and emerging trends across Skin Care, Hair Care, Makeup and Fragrance during the two-day Amazon Prime Day event, which took place on July 16-17, 2024 .
Amazon stated that Prime Day 2024, Amazon's 10th anniversary of this legendary shopping event, set new records in sales. The best-selling Beauty & Personal Care brands such as COSRX, Laneige, and Mighty Patch utilized discounts from 15-41% to drive sales. Key highlights from the Market Defense 2024 Amazon Prime Day Beauty Report include: Top-Performing Beauty Brands : The report details the top-selling products and brands, such as CeraVe, Olaplex, and Grande Cosmetics, which dominated sales across various subcategories.
These brands leveraged targeted marketing and strategic discounting to capture consumer attention and drive sales. Social Media Influence : Hashtags like #primeday garnered over 314 million views in the weeks before Prime Day, driving consumer interest and purchases. TikTok fueling Amazon beauty buying: During Prime Day week, "Sunscreen" emerged as the fastest-growing trend across TikTok's beauty categories with 5 billion views and became the most searched term in Amazon.