"I've kind of started working on this series of shirts with some of my favourite classical sayings on them," Zuckerberg said in mid-September. Published: October 7, 2024 10:45 AM IST By Edited by Meta CEO Mark Zuckerberg has said that he is thinking about selling his own graphic tees. The social media giant head wants us all to understand that the path to learning is paved with suffering.
And how is he conveying this message? Through a T-shirt, naturally. During the Meta Connect keynote on September 25, Zuck wore a black T-shirt with the Latin phrase “Aut Zuck aut nihil.” It roughly translates to “Zuck or nothing,” a callback to a popular quote about Roman emperor Julius Caesar.
“I’ve kind of started working on this series of shirts with some of my favourite classical sayings on them,” Zuckerberg said in mid-September. A few weeks later, another reference was sent through the T-shirt Mark Zuckerberg wore during a Meta keynote presentation. This time, Greek was replaced with Latin—sort of.
His shirt (once again boxy and black) featured the phrase “aut Zuck, aut nihil,” a playful twist on the Latin saying “aut Caesar, aut nihil,” which translates to “either a Caesar or nothing. Zuckerberg, who is considered to be one of the busiest CEOs in the world, has found another title onto his CV: the clothing designer. The fact that Zuckerberg is now personally designing his own intentionally oversized tees signals that the CEO’s dramatic Meta-era fashion tran.