Maria Sharapova doesn't miss. The five-time Grand Slam winner turned to investing after retiring from tennis —and one of her first bets was the sun protection phenomenon Supergoop. Now, she's announcing a new investment in Cofertility .

“Women's sport is having an incredible moment,” Sharapova tells me over Zoom, just days after the Paris Olympics have come to a close. “The emphasis on the athletes and their achievements and how inspiring they are is incredible. If they can prolong their career on their own terms by freezing their eggs at a younger age, they'll perhaps have the time to compete at the highest level for longer, have the time to decide on their partner, and not rush into a relationship for whatever reason.

” Founded in 2021 by Halle Tecco, Lauren Makler, and Arielle Spiegel, Cofertility's model for egg freezing is incredibly unique. “We enable women to freeze their eggs for free when they donate half of the eggs retrieved to intended parents that can't otherwise conceive,” Makler tells me about how the program is set up. “More and more people need an egg donor to have a baby, and up until now, it's just been very transactional and really hard to find a donor that you're excited to work with.

Through the Cofertility model, we make it less transactional, we make it more transparent, and we make it more ethical while really addressing this exorbitant cost of egg freezing.” Anybody who qualifies for Cofertility's “ Split Program ” (there's a set.