Tuesday, August 27, 2024 Travelers and sports enthusiasts should be aware of the upcoming Manila Marathon and Cebu Half-Marathon, events designed to not only showcase athleticism but also to promote the Philippines as a prime destination for sports tourism. The organizers have emphasized the dual purpose of these events: to elevate the profile of the country’s marathon scene and to draw both local and international tourists to various regions of the Philippines. The impact on the travel industry could be significant, positioning these races as flagship events that enhance the country’s appeal as a sports tourism hub.
Promoting the Philippines Through Marathon Events Rio dela Cruz, representing the main organizer RunRio, spoke at the Philippine Sportswriters Association (PSA) Forum held at the Philippine Sports Commission (PSC) office in Manila. He outlined the goals of the forthcoming Manila Marathon on October 6 and the Cebu Half-Marathon on November 24, emphasizing their potential to boost tourism and establish the Philippines as a leading destination for marathon runners. Dela Cruz pointed out that countries like Thailand, Vietnam, Malaysia, and Singapore have successfully integrated marathons into their tourism strategies, attracting runners and spectators from around the world.
He expressed the hope that the Manila Marathon could become the Philippines’ flagship running event, drawing parallels to the Bangkok Marathon and similar events in Southeast Asia. With the .