Jared Wilson president of LSU’s name, image and likeness collective Bayou Traditions poses for a photo Before he sat down for lunch, the new president of LSU’s name, image and likeness collective had to deal with a bit of business. First, Jared Wilson wrapped up a conversation with the family of an LSU men’s basketball freshman guard. Then, a football player needed help with one of his tax forms.
“I’m getting a 1099 right now,” Wilson said. That’s life these days for the man in charge of Bayou Traditions. The 47-year-old has spent the past two months talking to players, parents and agents while trying to raise money for LSU’s rosters and managing those funds.
When he and his wife, LSU associate head volleyball coach Jill Wilson, recently went on vacation, he worked for about four hours a day. He had never done that before, but Wilson wants to raise $14 million for the collective by next summer. (He declined to say how much it currently has.
) Though athletic departments are preparing to share revenue with players starting in fall 2025, Wilson thinks collectives will maintain an important role in the future of college sports. “LSU fans expect wins. Out of every program, every coach.
That's going to take talent,” Wilson said. “So we still need money on top of what the revenue share would have to make sure there's enough to go around. That's going to be everywhere.
The need for a collective, I think, is always going to be there.” The hire marked a signific.