Honasa Consumer Limited, the parent company of popular brands like Mamaearth, The Derma Co, Aqualogica, Dr Sheth’s, and BBlunt, clocked a 63% year-on-year (YoY) rise in net profit for April-June 2024 quarter. The house of brands clocked a net profit of Rs 40.26 crore in Q1 FY25 compared with Rs 24.
7 crore during the comparable period last year, the filings with the BSE showed. It also logged a 19% rise in its operating revenue to Rs 554 crore from Rs 464 crore in Q1 FY24. For the January-March 2024 quarter, it had logged a revenue growth of 21% YoY.
The omnichannel beauty and personal care (BPC) player reported earnings before interest, tax, amortisation, and depreciation (EBITDA) margin of 8.3% in Q1 FY25, which was 8.3% higher on a YoY basis on the back of improving gross profit margins and scale-led efficiencies.
"The effectiveness of Mamaearth's distribution strategy is evident in its expansion to nearly 2 lakh FMCG retail outlets across India by June 2024, marking a 30% increase from the previous year," it said in the filing. The company, in the earnings call for the fiscal quarter, highlighted its plans to shift from a super stockist distribution model to direct distributors to expedite its omnichannel plans and tap on its multi-brand strategy. “Transitioning to direct distributorship in the top 50 cities has allowed us to improve retailer connections and in-store execution.
This strategy not only drives cost efficiencies but also strengthens our long-term partnersh.