Project Brisk was devised in Palma by Kuwaiti businesswoman and Mallorca homeowner Haya Alghanim and leading local lawyer Alejandro Bellapart. They then put together a Spanish team of experts in the field to bring the project to life and create what is going to become one of the world’s leading brands of padel equipment. The Mallorcan brand with Kuwaiti investment has already held its first international tournament in Kuwait and this week it is hosting its second in Palma, with over 100 top padel players having been invited to take part from all over the world, including the GCC countries.
Haya told the Bulletin that she chose Mallorca for the first European tournament because the product was established on the island. “The idea, the name and the team all came together in Mallorca and that is why we have the great legendary tennis player (and Rafa Nadal ’s coach) Carlos Moyá as the brand’s ambassador. “Plus, I like Mallorca, I love Mallorca and want to get to know it better.
It’s beautiful. So, not only has Mallorca become a second home over the past three years, it is also the home of Brisk,” she said. “The design, the technical team, everything is from Spain and it’s an excellent team with highly professional people in each of their fields.
I hope to develop Brisk into one of the top five brands in the global market within the next two years. Padel is not a new sport and it’s known worldwide today because of all the different people who play it. I see .