Sunday, September 8, 2024 As the 2024 tourism season enters its final months, Mallorca is expecting continued growth, particularly in October, with an anticipated extension of the season into mid-November. Pedro Fiol, president of the Aviba association of travel agencies, notes that occupancy rates remain high, despite changing tourist behaviors. Fiol explains that tourists visiting Mallorca now fall into two groups: those who can afford to travel during the high season, though they may shorten their stays, and those who prefer to visit during the off-peak months to take advantage of lower prices.
The growing trend of shorter holidays has become more evident this year, following a pattern first observed in 2023. While visitor numbers have increased, tourists are spending less on complementary services such as restaurants, excursions, and shopping. The average duration of a stay in Mallorca has decreased from 9.
4 days in 2009 to 6.5 days in 2023. Rising prices are one factor, but Fiol suggests that a shift in holidaying habits—opting for multiple shorter trips rather than one extended vacation—may also be at play.
October is projected to see high occupancy rates, with demand remaining strong. Travel market analysts from TravelgateX and Mabrian forecast an overall growth of 2% for the late season, with the British and Spanish markets playing a key role. Notably, the British market is expected to outperform the average, while the Spanish market shows signs of recovery after .