Maldives is trying to woo Indian tourists back to the country after a diplomatic row early this year, which led to the boycott of the beautiful beach destination by Indians. The Maldives Marketing and Public Relations Corporation (MMPRC) along with the Maldives Association of Travel Agents and Tour Operators (MATATO) and the National Hotels and Guesthouse Association of Maldives (NHGAM) conducted a series of roadshows, named ‘Welcome India’ in major Indian metros like Delhi, Mumbai and Bengaluru. Maldivian tourism minister Ibrahim Faisal and the President’s tourism development advisor Muhammad Khaleel too had taken part in the road shows.
The roadshow that was flagged off on July 30 in New Delhi was held in Mumbai on August 1 and in Bengaluru on August 3. These roadshows brought together 24 major partners in the travel and tourism business. Moreover, the show had been designed as a business-to-business (B2B) platform to develop strong participation and cooperative initiatives in the Indian markets.
The serene beaches of Maldives, its luxurious resorts, guesthouses and rich cultural traditions were showcased as part of the road shows. With 65,000 Indians visiting Maldives in the first half of 2024, a steady trend is observed in the flow of Indian tourists. So, the officials believe that the road show could lure more Indian tourists while maintaining this steady growth in the number of Indians visiting Maldives.
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