Monday, January 27, 2025 Sabah, Malaysia, is set to take center stage in the Asia-Pacific region with the return of BE in SABAH 2025, scheduled for February 27-28. Positioned as a transformative platform, this second edition aims to foster collaboration and innovation across industries, elevating Sabah’s prominence as a hub for business events. Organized by the Sabah International Convention Centre (SICC) and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), the event highlights Sabah’s unique mix of natural beauty, strategic location, and world-class facilities.
The theme, “Empowering Asia Pacific Through Business Events,” underscores the region’s dominance in the global business events arena. By blending cultural heritage with modern infrastructure, Sabah provides an exceptional backdrop for discussions on leadership, sustainability, and community-driven growth. The forum features engaging keynote speeches and panels addressing critical topics, including: Attendees will have the opportunity to connect with influential speakers, such as Mr.
Senthil Gopinath from the International Congress and Convention Association (ICCA) and industry leaders from the USA, France, Switzerland, Malaysia, and the Netherlands. These connections will create valuable partnerships and inspire actionable strategies to advance business and tourism. Sabah’s emergence as a destination for business and leisure tourism is no accident.
The Sabah Interna.