Sunday, September 8, 2024 Tourism Malaysia has announced plans to intensify its campaigns and promotions of durian tourism packages internationally. These efforts aim to attract a larger number of tourists to Malaysia, particularly those with a keen interest in durian, the country’s famous fruit. According to Datuk Yeoh Soon Hin, Tourism Malaysia’s deputy chairman, these efforts are being designed with a global audience in mind, particularly focusing on tourists from China and Hong Kong, who have shown a strong preference for Malaysian durians.
Datuk Yeoh Soon Hin mentioned that Tourism Malaysia has observed a growing interest from international tourists, particularly those from China and Hong Kong, in Malaysia’s durians. Acknowledging this trend, the agency is committed to promoting durian tourism more extensively across various countries. The aim is to provide not only an opportunity for tourists to enjoy durians but also to engage in other activities such as attending seminars related to durian farming and production.
Tourism Malaysia’s future plans are centered on creating a more comprehensive experience for visitors. In addition to enjoying the fruit, tourists are expected to stay for a few days, enjoying local hospitality, dining, shopping, and sightseeing. This is anticipated to have a positive ripple effect on Malaysia’s economy by boosting hotel occupancy, dining, and retail sectors.
In line with these efforts, the corporate social responsibility (CSR) init.