Thursday, January 23, 2025 Malaysia Airlines & Firefly clinch top awards, spotlighting their leadership in aviation excellence and innovation. Malaysia Airlines and its subsidiary Firefly have recently earned prestigious honors, highlighting their dedication to improving customer service and affirming their leadership in the aviation and travel sectors. During the 2024 Putra Brand Awards, Malaysia Airlines was honored with the Platinum Award in the Transportation, Travel & Tourism category, marking a significant upgrade from last year’s Bronze recognition.
Firefly also received a Bronze Award, demonstrating the Group’s commitment to providing exceptional service to its customers. The Putra Awards, the top branding event in Malaysia, rely on consumer preferences to gauge brand success. Supported by the Malaysia External Trade Development Corporation (MATRADE) and other associations, this event awards the most favored brands in the country across various categories with Platinum, Gold, Silver, and Bronze awards.
The unique aspect of the awards is that they are judged by Malaysian consumers, directly influencing the results. Furthermore, at the Voyage Awards in China, Malaysia Airlines was named “Airline of the Year,” underscoring its influential role and commitment to sustainable practices within the aviation industry. This accolade recognizes the airline’s efforts to enhance its brand and expand its commercial footprint in China, an essential market for its operation.