Mahadev Online Book, one of the most prominent illegal betting networks, has been making headlines not just for its dubious operations, but also for its aggressive promotional strategies. The promoters of Mahadev Online Book reportedly spend a significant portion of their earnings on promotion and brand visibility, utilizing a team of dedicated individuals to manage various aspects of marketing. The Special 26 promotional strategy team of Mahadev betting app, as detailed in the Chhattisgarh EOW prosecution complaint, is allegedly led by Akshay Jaju and Yash Chauhan, who head the promotion team, managing all advertising and marketing efforts for Mahadev and its subsidiary betting platforms.
Their work spans multiple online channels, including Telegram, Google Ads, Instagram, Facebook, and influencer marketing. Both Jaju and Chauhan are also allegedly responsible for offline marketing activities, creating a comprehensive and relentless promotional machine that ensures Mahadev Book’s and other subsidiary betting constant presence across all the social media platforms. Shivansh Gautam is another key figure in the promotional network who allegedly plays a crucial role in engaging Mahadev Book’s followers.
He is responsible for replying to comments and messages on various social platforms and uploading regular stories to maintain active engagement with the audience. On the social front, Abhishek Kochebrown allegedly handles the organization of grand parties and events for Mahade.