A popular anti-ageing serum that users claim rivals Estee Lauder has been reduced to £10 in a one-day flash sale. Beauty enthusiasts can grab the serum for less than a third of its usual price today as part of Boots' £10 Tuesday deals. The L'Oreal Paris Age Perfect Cell Renew Midnight Serum , typically priced at £35, is now available with a whopping £25 discount until midnight.

Fans who have tried it rave about its 'magic in a bottle' effect, claiming it makes skin 'feel like silk', and have even swapped their high-end alternatives for this L'Oreal version. Designed to support the skin's own cell renewal process overnight for a youthful glow when you wake up, the Age Perfect Cell Renew Midnight Serum reportedly shows results after just one week. After a month, beauty buffs can expect their wrinkles to appear diminished and their skin complexion radiant.

Even better, it's received the seal of approval from Titanic star Kate Winslet. The actress, who is the face of the brand, revealed she includes the cream in her skincare routine along with L'Oreal Paris' True Match Foundation, and it seems many shoppers agree with her choice. READ MORE: 'I've replaced my favourite micellar water with this new £5 cleanser – it gives an instant glow' The L'Oreal Paris Age Perfect Cell Renew Midnight Serum has earned an almost perfect overall rating of 4.

7 out of five from over 800 reviews. Some have compared the budget-friendly serum to Estee Lauder's Advanced Night Repair Serum Synchron.